A new Bronto message editor has been released for all its clients. The new message editor allows for easier adding of…
personalization
2015 Email Marketing Practices Infographic
Mailjet has released a 2015 email marketing practices and outlook infographic. It includes results from a survey conducted by Mailjet…
Listrak study: Retailer gets more personal, less promotional
A new Listrak study involving the email marketing programs in 2014 of the top 1,000 retailers in North America shows that…
Email as primary marketing channel, not a last resort
Just recently I heard about a company that quit their email marketing for a very strange reason: business was doing…
Email insight: how are your basic email marketing skills?
Recently I had the privilege to meet and dine with Loren McDonald: he’s one cool email marketing VP from California…
Email failure: Microsoft messes up personalization
So the big companies must have marketing teams with members amounting to small companies, right? When you take Microsoft for…
Personal EEMC invite – but it's not personal
When you use words like personally, taylored content, or such specifics which suggest you (or at least the marketing system…