Over the years there’ve been a few ‘your email marketing sucks, here’s why’ posts. Posts like that are of course…
list management
5 effective list growth tactics
MarketingExperiments has posted the 5 effective list growth tactics that are most favored by marketers surveyed for the MarketingSherpa Email Marketing Benchmark…
Digital Marketer & email data: learnings from sending 58M emails
Digital Marketer has shared email data insights from sending out 58 million emails. They send out a lot of email…
MailChimp posts subscriber engagement data, shows decline over time
MailChimp has posted insightful statistics on subscriber engagement data. The data was gathered from a staggering 45,361,424,068 sends, 1,286,970,135 clicks, and…
Checking for bad addresses: Indiemark launches BlackBox, email marketing risk management tool
Recently American email marketing company Indiemark has launched a new tool to help companies battle questionable lists. The tool is…
Quality matters in email marketing: be excellent in every step
When I check out some email marketing campaigns, even ‘regular’ ones like newsletters, it is surprising how many little things…
Email as primary marketing channel, not a last resort
Just recently I heard about a company that quit their email marketing for a very strange reason: business was doing…
Using personas to dramatically improve email marketing results
If your email marketing results are still lagging after you’ve put in quite some effort, you might want to take…
EA goofs up big: sends Battlefield 3 email to unsuspecting people
Imagine being a big company, let’s say Electronic Arts (revenue: $3,8 billion last year). Imagine launching Battlefield 3, and wanting…
It is not ok to start mailing an old list…ever
We’re back after about a month of much needed time off! Full of new ideas, experiences and more it i’s…