Return Path has published its 2016 deliverability benchmark report. In the newest edition of the email deliverability benchmark report, Return…
deliverability
Your email marketing doesn't suck: it just needs a few pointers
Over the years there’ve been a few ‘your email marketing sucks, here’s why’ posts. Posts like that are of course…
Postini spam filter service to be shut down by Google, users moved to Google Apps
According to a new entry at the Google Support pages, the Google Postini service will be shut down by Google.…
Test your email: test newsletter spammyness with mail-tester
Fellow email marketing blog enthusiast Becs Rivett pointed out yesterday that the Wysija team have created mail-tester: it’s a tool…
Return Path launches ISP anti-phishing program with AOL,Yahoo and others
Return Path, the email marketing certification and reputation monitoring company, has launched a new ISPs anti-phishing program together with a…
Ongage: improving micro-deliverability to maximize inbox placement
Recently Ongage announced a new solution to maximize inbox placement using multiple ESPs. The overall reputation of an ESP can…
Email deliverability rates dropped in second half 2011, says Return Path
If you’re having some deliverability issues, you are probably not alone. Email deliverability rate has dropped in the second half…
DMARC launched: standardizes email authentication
The DMARC.org (Domain-based Message Authentication, Reporting and Conformance) website launched two days ago with an official press release stating that fifteen of the…
Return Path acquires OtherInbox
In a bid to improve the inbox experience Return Path acquires OtherInbox, an Austin based US company. Here’s the official email from…
Email insight: how to lose your spam tag
As soon as my girlfriend tells people what I do for a living, people start saying ‘oh he’s a spammer’…