The new Aweber app has been launched recently, allowing you to view subscriber and email stats everywhere. Here’s the overview…
campaign management
Lyris introduces new marketing automation platform called Lyris ONE
Lyris, the US marketing automation service provider, has launched a new platform called Lyris ONE. The all caps ONE in…
Timing is everything…or not?
For a while, there has been the assumption of certain sweet spot moments per day to send out an…
Email as primary marketing channel, not a last resort
Just recently I heard about a company that quit their email marketing for a very strange reason: business was doing…
Helping Klout improve its email marketing score
Yes, Klout is having a bit of a low email marketing score, probably about 10 or 20 if we use…
Email Marketing Insight: advanced email marketing means total integration
Remember the Email Marketing Insight post ‘How are your basic email marketing skills?‘. I posed that advanced email marketing was…
Know your customers and know them well
Recently I wrote about the value of an email. The post was about an email costing you more, so you…
Suit Supply – sex sells in new campaign
Suit Supply, a Dutch suit fashion company has launched a new website (a few weeks ago) and email marketing campaign…