ExactTarget Email Swipe File on Pinterest

Short on ideas for email designs? Be sure to check out the Email Swipe File on Pinterest then. Created and maintained by the ExactTarget design team, it showcases different types of email designs. Included are cross channel designs that can be found in store windows and other physical locations as well. You can follow the ExactTarget design team on Twitter here.
In email marketing, good design is becoming more important than ever. Not just because of the limited time people have available per email. Their inboxes are overloaded, after all. Another reason is the diversity of devices used to access email. Smartphones, tablets and tvs have become part of the screen family where email is used.
The Email Swipe File can be found on Pinterest, which is a great platform to graphically showcase email designs:
At the time of publishing this post, a healthy number of 150 pins have been made to the board. New email designs are added regularly. One cool recent example is of a decision tree from CB2. It’s a lengthy email, but well crafted and a break from standard retail email design. Other email designs highligted include one optimized for images off (pixel art style) and an infographic style email from Pandora. There are some oopsies as well: like the B&H email all sliced up in images – but with the images server offline, there wasn’t much to see.
Be sure to check out the Email Swipe File here: you never know when you need some inspiration for a new email campaign or general newsletter design.

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