New email marketing stats have emerged from Knotice: they have posted their bi-annual report on mobile email opens. Headline statistic is the fact that mobile email opens have again risen, this time to 36%, up 9% from the previous 2nd half of 2011 period.
An illustratory graph with people getting taller, but not their smartphones:
This means over a third of all emails opened are opened on tablets or smartphones (laptops are considered desktop devices). We posted about a previous report by Knotice back in April: the rise back then was about equal.
Important points to consider about the report are the following:
- The report is based on data from the USA: other parts of the world will/can have different stats.
- Mobile opens are based on images in emails being downloaded. Therefor, mobile email clients -not- downloading images are not part of the data. Data in the report may be lower than actual usage numbers.
- The data has been based on a sampling of about 807 emails sent across 11 industries in the first 6 months of 2012.
The breakdown for phones:
BlackBerry has really been losing a lot, and Windows Phone has quite some catching up to do to reach at least 1% of the mobile email opens – let alone reach open volume like the near 6% of Android and near 20% open of iPhone.
Don’t forget that the Android email app doesn -not- download images by default: results may be skewed. Just a week ago, Eric Schmidt noted that on a daily basis, no less than 1,3 million Android devices are activated. That’s a big number, which includes a lot of email users!
The stats for tablets compared to desktop opens:
The full mobile email opens report of the first half of 2012 can be found on the Knotice website here.
To help you ride the current wave of mobile, we’ve posted a mobile email marketing checklist earlier this week. Be sure to check it out: it might just help you handle all those devices, resolutions and email clients in the mobile landscape!
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