Email Brand Monitor: new brand intelligence product by Return Path

Return Path has announced their new brand intelligence product called Email Brand Monitor yesterday. The Email Brand Monitor product is meant to preserve customer trust in a company’s email communications, and to combat phishing attempts disguised as outbound email from that company.
The Email Brand Monitor solution is meant to combine data from SPF, DKIM and DMARC related intelligence and provide insight into a company’s email authentication practices and potential email server configuration problems.
Next to that, the service also provides insight into attempts to spoof your brand domains in people’s inboxes for malicious purposes: the product page notes that Return Path gathers intelligence from over two billion inboxes to provide this insight.
Key features included in Email Brand Monitor:

  • Web-based management console
  • DMARC support
  • Automatic mail stream categorization
  • Cloud-based service
  • Easy upgrade to Domain Protect

A quote from the press release:

“The equity of a brand is paramount in the email channel, as consumers are bombarded every day with illegitimate emails and phishing scams.  It only takes one illegitimate email for a brand to suffer real reputational and monetary damage,” said Matt Blumberg, CEO of Return Path.  “Email Brand Monitor uses Return Path’s wide stream of reports from internet service providers (ISPs) to monitor significantly more email than any other anti-phishing product on the market and provide companies with broad visibility into email activity, both legitimate and fraudulent.”

This product will give brands that have trouble with spoofing and phishing (like banks, insurance companies and the like) the option to have insight and act upon the information provided by the monitoring of all these millions of inboxes.
See the full press release on the Return Path blog here, and the Email Brand Monitor product page here.

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