Updates to the Adobe Marketing Cloud have been revealed today at the NRF Big Show 2015. The following ‘retail marketing innovations’ as there are called on the Adobe blog, are coming to Adobe Marketing Cloud:
- contextually relevant emails
- shoppable media experiences
- shared audiences through integrations
For example, the contextually relevant emails will deliver content at the time of opening, not at the time of sending. The content itself will be based on data like purchase history, location, time related details. On top of that, the content in the email can change after it’s delivered to the inbox based on other contextual data.
The shoppable media experiences centers around rich media. Whether it’s a marketing video, an interactive look book on a tablet or any other type of media, products can be purchased in a one-click process via the Adobe Experience Manager which is part of the Adobe Marketing Cloud. This way, consumers don’t need to use the regular shopping process.
The article boasts ease of use for the marketer:
- “In addition, with drag-and-drop functionality, marketers can easily create, manage, and deliver shoppable media to any device, eliminating expensive developer time that would require weeks or even months to connect product data to the online shopping experience.”
You can read more about the updates to the Adobe Marketing Cloud in the blog article here.