In a bid to improve the inbox experience Return Path acquires OtherInbox, an Austin based US company. Here’s the official email from Matt Blumberg, the CEO of Return Path with the announcement:
A quote from the press release:
In addition, OtherInbox will enhance Return Path’s Sender Score reputation scoring system, which is widely used by companies to make better blocking and filtering decisions. Data from OtherInbox will also be used as part of Return Path’s Certification program, to enhance the reputation measurement for Certified mailers and to help enforce compliance for participants in ensuring and identifying email that is truly wanted by consumers.
Return Path is well known in the world of email marketing as a deliverability services company: OtherInbox may not ring a bell straightaway. OtherInbox offers a service to manage your email in a smart way, having separate groups of email for statements, invites and shipping notices for instance.
Even though Return Path acquires OtherInbox, the company will remain independent, keeping all its employees and its current CEO Joshua Baer.
A quote from Matt Blumberg on the acquisition:
“We are delighted to have the OtherInbox team members join the Return Path family in our common goal of making email work better and end messaging abuse,” said Matt Blumberg, CEO of Return Path. “By leveraging our core strengths in developing cutting edge technology, providing insight into consumer email preferences and global best practices, our respective teams will continue to deliver value to consumers, marketers, ISPs and mailbox providers that ensure meaningful email communications.”
The full press release is available here.
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