This week’s email marketing winner is from Bare Necessities, a (mostly) underwear company for men and women fashion. The winner is posted below:
Click on the above email (or here) to view the full size version. The winning points? Let’s get them noted:
– subject line! Simple, to the point, short: 5 Days Only – Free Shipping No Minimum
– elegant and clear layout. Use of colour and separate fonts to get focus (like 60 day no hassle return policy)
– the attention is drawn to the big blue card with the free shipping no minimum notice by the lingerie model looking to the right: a great way to guide the viewer with reading directions. I’ve posted about reading directions before, and this is another great example.
– instead of the standard ‘follow/fan us on’ they used ‘join us’ with Facebook, Twitter and the share this email on Facebook buttons. Join us feels much more inviting – that you will be part of the community instead of just simply following.
– just as with last week’s email winner from Simple shoes site nav is incorporated in the top right of the email. It is not a seamless experience like the Simple shoes one, but at least you can navigate directly to the shop location of your choice.
All in all this email hits a home run on quite some critical points: both in layout, subject line and content department. A deserved winner I say.
“The attention is drawn to the big blue card with the free shipping no minimum notice by the lingerie model looking to the right.” Hahaha…assuming you can take your eyes off her! Great post Remy.