Litmus is a company that is at the frontlines of email development. Be it about email clients, platforms, or design trends: they keep tabs on everything. This reflects in a recent email marketing design of their own too. Here’s the top part a colorful email from them (full version here):
The cool thing about this email is that the colors left and right are background colors, described in the CSS like this:
.litmus-blue { background-color: #444551; }
.litmus-teal { background-color: #3f514d; }
.litmus-green { background-color: #527a43; }
.litmus-olive { background-color: #a39a00; }
.litmus-lime { background-color: #ada819; }
.litmus-yellow { background-color: #fdb600; }
.litmus-mango { background-color: #ffa900; }
.litmus-orange { background-color: #f36629; }
.litmus-red { background-color: #ff1400; }
.litmus-brick { background-color: #ad0000;}
This means that those colored side bands will always work if you haven’t loaded the images in your email yet: very clever!
A worthy conclusion the roundup of this Email Marketing Design Week.
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