Email Marketing Design Week: Chanel

Kicking off Email Marketing Design Week is an email sent recently by Chanel: specifically aimed at the male audience.
Chanel’s Father’s Day email is a combination of two of my favourite things in an email: minimalistic design and animation.
Here’s the full email with an animation showing 5 separate products:

Having trouble with the email below? View on a mobile device or web browser.


Receive complimentary overnight shipping* with any $50 purchase on through
June 14, 2012 3:00 PM EST with offer code 0612OVERNIGHT.
Plus, enjoy the chic
presentation of all orders, nestled in signature black drawstring pouches.

*Complimentary overnight shipping is not valid on LE VERNIS Nail Colour or on orders shipping to
Hawaii, Alaska, PO Boxes and APO/FPO addresses.
We cannot ship to international addresses,
nor can we accept international credit cards or credit cards with international billing addresses.

Fragrance Makeup Skincare Fashion & Accessories Fine Jewelry Watches Store Locator
 Find Us:  

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To update your email preferences or to unsubscribe, please click here.
©2012 CHANEL®,Inc.

Subject line: Fragrance favorites for Father’s Day, plus complimentary overnight shipping
The simplicity of the email combined with the animation makes it a very clear message, promoting the male fragrances with a single CTA button. This just goes to show that emails (whether they include an animation or not) don’t need to be overdesigned or screaming “click here, click there, click anywhere!” to get the message across.
Some might say this email is a bid bland, or ‘too easy’: I personally think it’s just right. Therefor this email is included in (and the opening post of) Email Marketing Design Week here at 🙂

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