Postini spam filter service to be shut down by Google, users moved to Google Apps

According to a new entry at the Google Support pages, the Google Postini service will be shut down by Google. The transition to Google Apps will begin in 2013.
Several email security, handling and archiving functions known and loved of Postini have been built into the Google Apps suite. However, not everything will find a replacement according to this table:
The various Postini services will be converted as follows:

Postini product Transitions to Google Apps product
Google Message Security Google Apps for Business
Google Message Discovery Google Apps for Business and Google Apps Vault
Google Message Encryption We’re working on a solution to support your encryption needs. Later this year, we will post updates to this site.
Google Message Filtering This product is being phased out. Customers will be sent a non-renewal notice later in 2012.
Postini Small Business Edition This product is being phased out. Customers will be sent a non-renewal notice later in 2012.

When it comes to a timeline, the page mentions the following:

At your next renewal date, we will start your transition from your Postini service to Google Apps.
At least 60 days before the end of your Postini services contract:

  1. We’ll send you detailed information about the transition process and the Google Apps email security features.
  2. You’ll receive a new agreement that continues your Postini service until your Google Apps migration, and also provides you Google Apps at the same price as your Postini service.

These first transition notifications are being sent to customers whose renewal dates are November 1, 2012 or later. If your renewal date is between August 15 and October 31, 2012, you’ll receive the standard Postini renewal agreement, and we will contact you with information about the transition in 2013.

Here’s a video describing the transition of Postini to Google Apps:

Responses from the email marketing community have been mixed:


Others try to persuade you to move to their services:


In any case, even though some companies won’t be happy with Google shutting down the Postini service, at least they are providing an advance notice before any accounts will be cancelled.
Business Insider has an elaborate article, with a few updates from Google PR about what Exchange and Lotus Notes customers can expect.

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