Iterable email marketing startup raises $1.2M

The Iterable email marketing startup company has received a $1.2 million funding. Their tagline, ‘Growth Hack the Inbox’ is reflected by their platform which supposedly help get the most out of email marketing.

Iterable CEO Justin Zhu announced the funding on Twitter recently. Justin is formerly from Twitter, while Iterable co-founder Andrew Boni came from Google.
Image below: the segment analysis report.

Current clients of Iterable include BetterDoctor, Boxbee, Danceon, Dot&Bo, Eat24, Pinrose and Memebox.
What makes Iterable stand out from the crowd of ESPs is its trigger campaigns. Other ESPs offer this too, but according to Zhu the Iterable email marketing platform takes it to a whole different level by integrating with the likes of Mixpanel and Segment.io. This delivers a complete overview and control of customer data. Ultimately, the platform’s tools are designed to help maximize revenue and engagement.
Shown below is the workflow tool of Iterable:

Next to email marketing, Iterable is looking at other channels to provide to its clients. One of these is push notifications.
The $1.2 Million in funding for the Iterable email marketing company has come from Merus Capital, 500 Startups, 605 Ventures, AngelList, TEC Angel Fund, and China Rock.
To check out the company, visit the Iterable website.