In corporate news, iContact pro has been introduced, promising smarter email marketing.
Founded in 2003, iContact is one of the most well known email marketing service providers in the United States.
iContact prides itself in offering email marketing services to a wide range of customers. Those customers have come of age when it comes to email marketing over the years. For that reason, those customers have been demanding more advanced email marketing functionality from iContact. iContact Pro has been introduced to fit those demands.
The reasoning behind iContact Pro being introduced is that having all email marketing functions integrated into one platform makes a marketer work as efficiently as possible.
iContact Pro introduced – the platform features
So what are the features of this smarter email marketing platform called iContact Pro?
Landing Pages: With iContact Pro, there is no more waiting for your design team to launch new campaigns. Building your own landing pages is simple — just drag and drop the elements you need, publish your page, and link it to a campaign for immediate results. Building tailored landing pages is now as easy as creating your emails.
Advanced Email Segmentation: Advanced email segmentation enables you to target your subscribers with complete accuracy. Improve your campaigns with A/B testing to make sure your messages are resonating with your audience.
Workflow Automation: Tailor subscriber engagement with intuitive workflows, which enable you to target subscribers with the right content at the right time based on criteria like customer type, geography, and activity.
Lead Scoring: Become a trusted partner to your sales team by ensuring they receive only quality leads. Contact the right leads at the right time by knowing who is qualified, and who needs further nurturing. Customize the scoring criteria and automatically qualify your leads, so you can engage sales activities with intelligence.
CRM Integration: No more inter-department communication failures about the status of a particular lead. CRM integration ensures all stakeholders across your enterprise are informed when an individual engages, or does not engage in a campaign.
Social Media Management: Schedule and publish your social media posts across multiple networks including Facebook, Twitter, LinkedIn, and Google+. According to Social Media Examiner 70% of marketers can expect to see lead generating benefits by spending as little as six hours per week on social media. With an estimated $15-billion being attributed to social media in 2015, the potential revenues available via social media are not to be overlooked.
The fact that automation, integration and other channels (social media) are now part of iContact Pro should give the more demanding marketers plenty of tools to tinker with. On top of that, advanced email segmentation and lead scoring will be a big help in improving email marketing results and help in both lead nurturing and providing the sales department with high quality leads.
For more info about the iContact Pro release, visit the iContact website.