ESP GraphicMail and marketing automation company SharpSpring have been acquired by SMTP. The acquisition of GraphicMail, which has been in business for nearly ten years, was announced on the GraphicMail blog. The press announcement of the acquisition of both GraphicMail and SharpSpring by SMTP can be found here.
GraphicMail acquired by SMTP
For those who don’t know SMTP: SMTP is an email delivery service provider handling email delivery for marketing and enterprise web applications. GraphicMail is an email marketing service provider located in over a dozen countries around the world. GraphicMail has over 30,000 customers worldwide. Read more about GraphicMail in their about us and on their team page.
SharpSpring acquired by SMTP, brings marketing automation to product portfolio
SharpSpring calls itself the solution for simple marketing automation. Their website notes product features like behavioral-based email automation, lead nurturing and lead scoring, forms functionality and 3rd party CRM integration.
More on the acquisition of both GraphicMail and SharpSpring can be be found in the faq on this GraphicMail page.
With these acquisitions on the email marketing service provider front as well as the marketing automation front, SMTP seems to be expanding into the complete suite area of online marketing platforms. In recent years, many acquisitions have taken place in the online marketing and marketing automation industry. Silverpop has been acquired by IBM, ExactTarget by Salesforce and Eloqua by Oracle, to name but a few.
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