As recently noted on Twitter some changes are coming to Emailmarketingweb.com. These includes a focus on email marketing best practices and…
Email Marketing
Interview: Litmus CEO Paul Farnell on Microsoft partnership
Recently in an industry-first, a Litmus Microsoft partnership was announced to improve the Outlook email client experience across many platforms. Right…
Google popup crackdown on mobile webpages
Do you use popups on your mobile webpages? Life in search is about to get tougher as a Google popup…
Brand awareness in email marketing: consistency and quality win
Proper handling of brand awareness in email marketing is tough, but in today’s flooded inboxes, brand recognition is super important. If…
Campaign Monitor marketing automation now available for all
The Campaign Monitor marketing automation features have now been made available for all. The marketing automation functionality in the Campaign…
Litmus Microsoft partnership announced to improve Outlook email experience
At the Litmus Live event today, a Litmus Microsoft partnership was announced to improve Outlook email experience. The goal is to…
Return Path 2016 Deliverability Benchmark Report: Inbox placement rates down
Return Path has published its 2016 deliverability benchmark report. In the newest edition of the email deliverability benchmark report, Return…
Delta Airlines outage: crisis communication in a modern era
A power outage today at its headquarters has caused a Delta Airlines outage. This meant several passengers could not catch their…
Aurea acquires Lyris
Aurea acquires Lyris in a shares for cash exchange. The definitive agreement to the acquisition has been signed a few days…
Microsoft Outlook.com to be replaced by Office 365
If you’ve gotten used to Outlook.com as an email client, hold on to your hat. It is going to be…