As has happened in the past, bit.ly is blocked by Spamhaus through their DBL, or domain-based block list. This means…
Deliverability
Mailgun email services acquired by Rackspace
In a post on their corporate blog, Mailgun breaks the news that the company is being acquired by Rackspace. For…
Postini spam filter service to be shut down by Google, users moved to Google Apps
According to a new entry at the Google Support pages, the Google Postini service will be shut down by Google.…
Test your email: test newsletter spammyness with mail-tester
Fellow email marketing blog enthusiast Becs Rivett pointed out yesterday that the Wysija team have created mail-tester: it’s a tool…
Botnet pushing out 18% of all spam taken offline
A botnet known as ‘Grum‘, responsible for sending out 18% of all spam has been taken offline by Atif Mushtaq…
Email deliverability rates dropped in second half 2011, says Return Path
If you’re having some deliverability issues, you are probably not alone. Email deliverability rate has dropped in the second half…
DMARC launched: standardizes email authentication
The DMARC.org (Domain-based Message Authentication, Reporting and Conformance) website launched two days ago with an official press release stating that fifteen of the…
It is not ok to start mailing an old list…ever
We’re back after about a month of much needed time off! Full of new ideas, experiences and more it i’s…
Email insight: Engagement vs deliverability, how does one affect the other?
Recently I had a discussion with one of our deliverability experts about engagement vs deliverability. Rumors were that if subscriber…
Return Path launches Domain Assurance, an anti-phishing service
The email deliverability company Return Path has announced a new service called Domain Assurance which should help companies to aid…