Bronto Socialite has been introduced recently, which is intended to help ecommerce marketers measure social campaigns. Bronto Socialite is an…
social media
Twitter reactivation campaign: they missed me!
I have several Twitter accounts, and a reactivation campaign has been triggered for one if the accounts: I received an…
Tumblr email marketing: keep it simple stupid, really simple
Wonder how the Tumblr email marketing principle goes? They’ve probably got something like K.I.S.S. (keep it simple stupid) hanging on…
Email marketing still trumps social media, big time
After the holidays, it has become clear that email marketing is still winning big for online retailers compared to social…
Twitter introduces email from timeline option on twitter.com
Twitter has introduced the option to share messages via email last week: this option will be available directly from the…
Stick to email marketing, says Forrester research: social channels result in 1% of purchases
For all those people promoting social media as a nice channel for generating online purchases this must come as bad…
Social loves email. Case in point: Pinterest
In case you haven’t noticed: social loves email. All those social networks need one thing to stay alive: traffic. To…
Insights into Social Break-up report by ExactTarget
I love it when a mainstream social media site, in this case none less than Mashable, dives into the combined…
Zappos newsletter: follow our CEO!
Zappos is a quite succesful online shoe company with unique views on doing business and connecting with people. On the…