Just recently I heard about a company that quit their email marketing for a very strange reason: business was doing…
relevancy
Optimize email campaigns for target groups, not platforms
In the old days (let’s say 6 years ago) email marketing was sort of simple. You had one platform called…
Adobe Photoshop Touch for iPad: no email conversion optimization?
How would you go about introducing a new product in the Photoshop family if you were Adobe’s marketing department sending…
Informz email marketing benchmark report: relevancy, not timing, is key
Informz, an email service provider for associations and non-profits, has published their annual association email marketing benchmark report. One of…
Email insight: the value of an email
Imagine every email you send as an email marketer costing 5 bucks. Sending out to the nice round number of…
Email insight: subject line, most important conversion factor?
Could it be that the subject line of an email is the most important open factor? I believe it is…
Future of email marketing part 2 – Relevancy
In this second episode on the future of email marketing I focus on email being relevant, and why it will…
MarketingSherpa posts chart: chief challenges on email marketing success
A new chart by MarketingSherpa shows the current chief challenges on email marketing success. One that jumps out as the…