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Using personas to dramatically improve email marketing results

If your email marketing results are still lagging after you’ve put in quite some effort, you might want to take

EA goofs up big: sends Battlefield 3 email to unsuspecting people

Imagine being a big company, let’s say Electronic Arts (revenue: $3,8 billion last year). Imagine launching Battlefield 3, and wanting

It is not ok to start mailing an old list…ever

We’re back after about a month of much needed time off! Full of new ideas, experiences and more it i’s

Email news: bit.ly gets you blocked, Groupon leaks user database

So this week we have the news that ExactTarget has reached a 1000 employees worldwide: congrats on that. Furthermore in

Email insight: how are your basic email marketing skills?

Recently I had the privilege to meet and dine with Loren McDonald: he’s one cool email marketing VP from California

The youth and email: a maturing relationship?

Back in the days when I was running a pirate radio station, still in high school and talked mostly about

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