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Your email marketing doesn’t suck: it just needs a few pointers

Over the years there’ve been a few ‘your email marketing sucks, here’s why’ posts. Posts like that are of course

5 effective list growth tactics

MarketingExperiments has posted the 5 effective list growth tactics that are most favored by marketers surveyed for the MarketingSherpa Email Marketing Benchmark

Digital Marketer & email data: learnings from sending 58M emails

Digital Marketer has shared email data insights from sending out 58 million emails. They send out a lot of email

MailChimp posts subscriber engagement data, shows decline over time

MailChimp has posted insightful statistics on subscriber engagement data. The data was gathered from a staggering 45,361,424,068 sends, 1,286,970,135 clicks, and

Checking for bad addresses: Indiemark launches BlackBox, email marketing risk management tool

Recently American email marketing company Indiemark has launched a new tool to help companies battle questionable lists. The tool is

Quality matters in email marketing: be excellent in every step

When I check out some email marketing campaigns, even ‘regular’ ones like newsletters, it is surprising how many little things

Email as primary marketing channel, not a last resort

Just recently I heard about a company that quit their email marketing for a very strange reason: business was doing

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