Optimizing websites for good search engine ranking has changed over the years. This SEO infographic shows what SEO used to be vs what SEO is now.
The world of email marketing has seen its fair share of changes over the years, but few industries change as much in a short time as SEO. Achieving great search engine ranking costs time and effort. And just like email marketing, SEO can get quite technical.
In terms of changes over the years, here are some examples of old SEO:
- singular keyword focus
- content created for search engines
- no regard for content quality or relevance
- linkbuilding: spammy backlinks
In the new situation of Search Engine Optimization, these are the new SEO principles:
- focus on people’s engagement with a brand, product or service
- ROI focussed
- focus on keyword intent and search user’s needs
- content created to provide value to a specific audience
- focused on the audience it will attract
- Create quality backlinks with relationship building
Here’s the full SEO infographic:
If you’re still creating content just around single keywords, and doing bad linkbuilding, it’s time to change your ways. Creating content for search engines won’t work anymore in 2015: creating content for a specific audience that is searching with a specific intent will work much better. This means thorough research into analytics, your audience’ intention and their needs and wants.
When you have quality, unique and relevant content, the traffic will come, and the people will value the effort you have put into creating that content.
Infographic source: Quicksprout