- Page 5 of 78 - Everything email marketing

iContact Pro introduced, smarter email marketing

In corporate news, iContact pro has been introduced, promising smarter email marketing. Founded in 2003, iContact is one of the most well known email marketing service providers in the United States. iContact prides itself in offering email marketing services to a wide range of customers. Those customers have come of age when it comes to […]

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Emma email marketing acquires Boomerang

Emma email marketing has acquired the digital marketing solution provider Boomerang. Boomerang’s customers will now have access to the Emma email marketing platform. This includes its deep integration with Boomerang offers email, social and event marketing, catering to the same market segment as email marketing providers like MailChimp and Campaign Monitor. Last year, Emma […]

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Google email targeting to be introduced this year

According to Adexchanger, Google email targeting will be introduced soon.  It is comparable to Facebook custom audiences, where you as a marketer provide Google with email addresses and Google targets them with ads. The new ad product is expected to be ready to market later this year or early 2016. At first, the ads targeted […]

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Bronto Socialite introduced, helps ecommerce measure social campaigns

Bronto Socialite has been introduced recently, which is intended to help ecommerce marketers measure social campaigns. Bronto Socialite is an app which can be added to the Bronto platform and is capable of enhancing customer engagement and measuring ROI (Return On Investment) on several social channels. Socialite allows for management of the following social media […]

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Litmus introduces email marketing jobs board

Litmus has introduced its own email marketing jobs board. In a blog article, Jason Rodriguez of Litmus introduced the new email marketing jobs board, officially called the Litmus Job Board. As of writing there are already dozens of jobs posted on the board with locations all over the world. The main categories of the Litmus […]

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The many faces of a content marketer infographic

If you think a content marketer is just a marketer who produces and distributes content: think again. The content marketer infographic in this article should change your mind. Content marketer have many faces to accomplish their job. Both in terms of tools and expertise they need to be up to their increasingly demanding job. In […]

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Curated: digest newsletters with curated content

In a recent email Litmus CEO Paul Farnell introduced Curated: a platform for collecting and curating content and then publishing it via a digest newsletter. Curated allows for easy content collection via a bookmarklet in your browser. The advantage of this is when the time has come to send your digest newsletter, you will have […]

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