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Hangouts now available in Gmail, seamless experience

Hangouts in Gmail is rolling out as optional choice for Gmail users now. You can switch from chat to Hangouts, and it will give you a consistent way across Google services to communicate in real-time with others. For example, you can start one of your Gmail Hangouts on your phone, and resume in the Gmail […]

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Google Analytics Guide: a periodic table

Jeff Sauer has posted a nice Google Analytics guide over at his website. The guide is made in the form of a periodic table. The four different types involved are product, metrics, reports and features. For those of you who have already been using the service for a while, this Google Analytics guide will be […]

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Silverpop Email Insights launched: analytics, testing and preferred device customization

With email read on more different devices than ever, Silverpop Email Insights has been launched. The tool is powered by Litmus. It is meant to give an idea of which email clients and devices email subscribers are using. A total of 30 email clients across several platforms are supported (see below). Next to that, Silverpop […]

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Yahoo acquires Tumblr for $1.1 Billion

The BBC has posted the news that Yahoo acquires Tumblr for $1.1 Billion. The Yahoo board of directors has given the green light for the deal. The acquisition is the biggest one (in financial terms) since Marissa Mayer took office as Yahoo CEO in July 2012. The acquisition involving $1.1 Billion is at a higher […]

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Tumblr email marketing ep.2: smartphone apps promotion

We are reviewing a Tumblr email marketing campaign for the second time here. The first time back in January, we reviewed a very simple campaign. This time, it’s all about smartphone apps promotion. In the email below, Tumblr puts total focus on their apps. The apps involved are for iPhone and iPad, Android and Windows […]

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ExactTarget revenue Q1 2013: loss of $11.6 million

ExactTarget revenue figures have been published for Q1 2013 a few days ago. Reported results for the first quarter are a loss of f $11.6 million or $0.17 per share. Last year, the numbers were  $4.7 million or $0.32 per share. ExactTarget revenue for the first quarter of 2013 grew 39 percent to $88.9 million from $64.1 […]

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The best email marketing you'll ever do

The best email marketing you’ll ever do is helping people. When people think of email marketing, they think of promotions. Sale offers, special deals, new product announcements and such. However, such forms of email marketing only make people buy things and services. It will not help them use those to make them more succesful in […]

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