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Return Path 2016 Deliverability Benchmark Report: Inbox placement rates down

Return Path has published its 2016 deliverability benchmark report. In the newest edition of the email deliverability benchmark report, Return Path notes that inbox placement rates are down compared to previous years. 2016 Email Deliverability Benchmark Report: quick facts Some quick facts and statistics from the email deliverability benchmark report: Global inbox placement rate is […]

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Delta Airlines outage: crisis communication in a modern era

A power outage today at its headquarters has caused a Delta Airlines outage. This meant several passengers could not catch their flights, or faced long delays or flight cancellations. Countries affected by the outage included USA, UK, Japan and Italy. It started early Monday morning ET USA time. The official Delta Airlines website noted in an […]

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Outlook Interesting calendar feature for special events

In a blog article Microsoft has announced a new Office feature: the Outlook Interesting calendar. It’s an expansion on the calendar functionality which will allow you to keep track of special events. The example case noted in the blog article are the Olympic Summer Games in Rio de Janeiro this summer. The functionality is powered by […]

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MailChimp Pro gets introduced by MailChimp

In ESP news, MailChimp has introduced MailChimp Pro. Ben Chestnut noted the following on Twitter, quoting the announcement: “10 months ago, I asked my team to show the world that MailChimp’s not just easy for small business, but powerful.” Stepping up its game, MailChimp’s goal with MailChimp Pro is to show how powerful the email marketing […]

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New Gmail login: more security, more hassle?

There’s a new Gmail login process in town. Instead of your login and password, you just put in your email address first, then click next: Then, on the second screen, it shows your image and email address, and you can type your password. Now, for malicious auto-logins, this could be more secure, as they don’t […]

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Google algorithm changes infographic

If you’ve been in SEO for a while, you’ve had your fair share of Google algorithm changes. Sometimes nicknamed Panda, Penguin or Hummingbird, the updates are meant to weed out the sites from search results who didn’t play nice. From keyword stuffing to bad link building: everything is being tackled by Google on a regular […]

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Aurea acquires Lyris

Aurea acquires Lyris in a shares for cash exchange. The definitive agreement to the acquisition has been signed a few days ago. Under the terms of the agreement, each share of outstanding common stock of Lyris will be exchanged for $.89, payable in cash, and each outstanding share of preferred stock of Lyris will be exchanged […]

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