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Listrak Recommender introduced as omnichannel personalization engine

Listrak Recommender was introduced a few days ago. Listrak has dubbed it its ‘omnichannel personalization engine’. The new Listrak Recommender was of course announced via email: Features noted on the product demo page include: Feature product recommendations online and in email campaigns Increase loyalty and retention with more targeted messaging Double email revenue with personalized […]

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Facebook retires email service

It was recently announced that Facebook retires email service  (as part of the new Facebook Messages). It was launched in November 2010 as the next best thing in online messaging or ‘next generation messaging’. In the end, it just turned out to be email from Facebook. Facebook crew had to give up their coveted @facebook.com […]

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Kickstarter celebrates $1 billion pledged milestone

How to celebrate a milestone when you are one of the most well-known crowdfunding sites? Kickstarter celebrates the impressive milestone of $1 billion pledged with a simple email. Here’s the email with which Kickstarter celebrates the joyous event: The link behind the ‘See how it happened’ button heads to this ‘One billion dollars’ Kickstarter page. […]

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Gmail Shelfie, an elaborate April Fool's joke

Yesterday the Gmail Shelfie April Fool’s joke was pretty elaborate. The Gmail team introduced the Shelfie, or the shareable selfie. The goal was to have people make selfies, and then use them in Gmail with the custom themes that have been introduced in 2012. Over the course of the day, the Gmail Twitter account posted […]

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Unsubscribe hassle: prevent it, or get burned

Every person using email (which is about half of the global population) has come across it. An obnoxious unsubscribe hassle. Either a quirky login is required, the unsubscribe page or form is not working, you get multiple unsubscribe options (while you subscribed for only one thing): the list is large and cumbersome. Remember, when people […]

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Merge by MailChimp introduced

Merge has been released by MailChimp in the Chrome  Web Store. Merge by MailChimp makes it easy to send email directly from a Google Doc to email addresses stored in a Google Sheet. You don’t need a MailChimp account to use the app. The advantage of Merge is that you can send personalized emails to a […]

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Email marketing infographic 2014 snapshot

DMNews has posted an email marketing infographic which offers a snapshot of the current state of email marketing. The infographic is a teaser for the Direct Marketing News issue of April 2014. The email marketing infographic: Some findings so far from the infographic, which has been compiled with data from Ascend 2, ExactTarget, Radicati, Retention […]

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