- Page 2 of 78 - Everything email marketing

Proofpoint Acquires Return Path Email Fraud Protection business unit

In a press release it was announced that Proofpoint acquires Return Path’s email fraud protection business unit. Return Path has been in the email industry for a long time, focusing mostly on offering authentication, certification and security services to customers. Return Path’s Email Fraud Protection (EFP) business unit is a more recent venture that offers […]

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Brand awareness in email marketing: consistency and quality win

Proper handling of brand awareness in email marketing is tough, but in today’s flooded inboxes, brand recognition is super important. If an email is not triggered by the recipient (say an order, a registration or such) then the marketer is the one choosing the ‘when’ an email lands in the inbox. In this article I’ll discuss […]

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Campaign Monitor marketing automation now available for all

The Campaign Monitor marketing automation features have now been made available for all. The marketing automation functionality in the Campaign Monitor platform was introduced last year in March. The Autoresponders functionality had been expanded upon to offer the new marketing automation functionality. This allowed for easier creation of workflows in the platform. The announcement of […]

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Litmus Microsoft partnership announced to improve Outlook email experience

At the Litmus Live event today, a Litmus Microsoft partnership was announced to improve Outlook email experience. The goal is to have Litmus act as the feedback channel to directly report to the Outlook team what render issues email developers are experiencing when coding html emails for specific Outlook clients. To introduce the announcement, Caitlin Hart, […]

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Gmail security updates with SPF, DKIM warnings

The Google team is introducing new Gmail security updates that include warnings to keep your email safer. These warnings are meant to notify you as an email user that the email sender is not authenticated via either SPF (Sender Policy Framework) or DKIM (Domainkeys Identified Mail). The warning looks like the example below, at right is […]

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Zeta Interactive acquires Acxiom’s email service

Zeta Interactive acquires Acxiom’s email service Impact for just over $50 million. Zeta Interactive is a SaaS enterprise marketing provider, with its headquarters located in New York City, USA. It currently has over 1,300 employees in 25 offices worldwide. Its founder is former Apple CEO John Sculley. The fact that Zeta Interactive acquires Acxiom Impact has to […]

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Inbox by Gmail update: support for Trello, GitHub

Google has posted information on a Inbox by Gmail update on its official blog. The updates include added support for Trello and GitHub. The update comes as Inbox by Gmail is almost 2 years old now, launched back in October 2014 as a side step app from the regular GMail app. As the app evolved, […]

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