ExactTarget announces HubExchange Week, intros app exchange

HubExchange Week has been announced by ExactTarget: five days of global meetups and virtual sessions to celebrate the arrival of the HubExchange app marketplace. The events are meant to see live demos of the various apps available in the marketplace, as well as learning how to better connect with your customers.
The HubExchange platform is meant for ExactTarget clients to add marketing apps to aid their marketing campaigns. From customer lifecycle management to location based apps: it’s all there.

Installation of apps is very straightforward: they are all drop-n-go which means quick install and use them right away.
Launch partners include Litmus, BriteVerify, LeadSpend and Offerpop among others.
For app developers, check out the Code@ExactTarget  app page for details on creating new apps.
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