Co-founder Dave Greiner of the email marketing service provider Campaign Monitor announced the introduction of email automation on their blog. In a blog article called ‘Beyond the newsletter: introducing email automation‘ he notes that Campaign Monitor’s Autoresponders have been expanded upon, on the request of its clients.
Campaign Monitor email automation is now available as a core feature in the platform. Email automation allows the user to easily create workflows for sending personalized automated emails.
The email automation feature is simply to use, yet powerful in application.
The navigation has been updated as well. The Create & Send tab and Reports tab have now been combined into a new Campaigns tab. When logged in after the updated, you are greeted with the update screen:
And the introduction of Campaign Monitor email automation:
When selecting the Automation tab, and selecting the Get started option after that, there are four trigger options available. Those options are:
- When someone joins a list
- An anniversary of a date
- A date
- Site or blog updates
After selecting a trigger, you can name the workflow and select a list the workflow should apply to.
For more information about the new Campaign Monitor email automation functionality, head over to their blog.