LiveIntent has announced a new partnership program called LiveCertified which helps ESPs and data partners keep track of email ad serving and generation with the latest technologies. Current LiveCertified ESP partners include MailChimp, SilverPop, Adestra, Email Predict and BrightWave.
A quote from the press release:
ESPs in the program can now offer their customers a simple way to include real-time ads in their emails without additional add-ons or development. ESP integration with LiveCertified offers publishers a way to offset the costs of sending email to customers, while helping advertisers and brands reach consumers where they spend the most time: their email inbox.
The way it works: Before participating in the LiveCertified program, partners will have their implementation and LiveTag parameters vetted by LiveIntent. Acceptance into the program certifies that partners are compatible with the latest LiveIntent LiveTag capabilities, which enable publishers and advertisers to buy and sell display ads within email newsletters, alerts and notifications.
For those who don’t know LiveIntent: it’s a real-time platform for buying and selling email ad content. The full press release can be found here.