The big news the past days was that Google search ranking was affected by email reputation according to a post on Lockergnome. Yesterday however this was debunked by Matt Cutts, web spam lead over at Google. He’s also posted some comments over at Hackernews as well. At first this seemed plausible, because Google has full access to all the GMail behaviour of its webmail members: also this would make a websites online reputation more intertwined and affected not solely by SEO and Google’s Pagerank Algorithm. False alarm for now, but this doesn’t mean Google (or another webmail provider who also happens to have a search engine) couldn’t do this in the future.
Other news:
Email designs / webmail clients / browsers
iMedia Connection: overlooked best practices for email design
Deliverability / (anti) spam / security / law
MagillReport: First apparent Epsilon-related spam reported
Mailchannels: Botnet spam spike on May 25th
Mobile
Litmus: The current state of mobile email compatibility
Other email marketing news and posts
Mediapost: Why there are so few personalized emails
Chief marketer: Why email recapture campaigns are worth the effort
Signup.to: Unopened emails remain valuable
Social media vs email vs …
Marketingsherpa: Marketing Research Chart: Firms continue to substantially increase social marketing budgets
Thebrandbuilder: The basics of social media measuring for business
