After some vacation time we’re back. This time with the evolution of email, email being very much alive and subject line testing. Have a look:
Email designs / webmail clients / browsers
Retailemailblog: Email Design & Coding Recommendations: Executive Summary
Deliverability / (anti) spam / security / law
iMedia connection: Don’t spam me: Targeting tips for successful email marketing
DMA Email: How to test subject lines | The trouble with click-through rates | 10 most common delivery problems
Mobile
DMA Email: Social Media and Mobile Integration – Making Interactivity even more important
Other email marketing news and posts
Clickz: Money and Lists Sizes Aren’t Everything
Sailthru: Maximizing customer value (and not re-engagement campaigns!)
Mashable: The evolution of email
Social media vs email vs …
ExactTarget: Facebook Messages, the end of email? (report)
Social media forum: Social Media Monitoring: The Virtual Duck Blind
Social email marketing: Email Marketing: Where the sidewalk ends the relationship begins
DMA Email: Email, it’s alive!
In closing, it turns out The Netherlands is #1 in penetration for Twitter and LinkedIn (comScore results). Nice!
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