After the big wave of tweets, posts and updates on the Epsilon email data breach (read more here), there was some other news in the email marketing industry. Among the news is a post by Stylecampaign concerning email on the Kindle, and one by Campagin Monitor focussing on how they redesigned and optimized their newsletter for mobile. See the email marketing news and posts below:
Corporate news
Benchmarkemail: Free email marketing guides, and guides by industry
Email designs / webmail clients / browsers
Stylecampaign: Email on the Kindle!?
Smashing Magazine: Multivariate Testing 101: A Scientific Method Of Optimizing Design
Deliverability / (anti) spam
Deliverability: Has Hotmail discarded the list-unsubscribe functionality?
Lashback: Epsilon data breach sparks debate
MailerMailer: My emails are being rejected by MailScanner!
Mobile
Campaign Monitor: mobile email design in practice, the new Campaign Monitor newsletter
Other email marketing news and posts
Retailemailblog: Season Finale: President’s Day 2011
Brasstackthinking: How I Pwn* My Inbox At All Times
Mashable: 6 Common Email Marketing Mistakes Small Businesses Make
Deliverability: Choice & Control: The Ultimate Email Marketing Weapon
Social media vs email vs …
Socialmarketingforum: The marketing power of online communities
Selligent: Social and email: identifying and targetting the influencers
eMarketer: what brands expect from social media followers
Finally a video again – this time with Jennifer Shaheen discussing whether email marketing and websites are dying:
