Valentine emails arrive, in slot machine form

This one came to my attention via Anna Yeaman of Stylecampaign: it’s one of the more innovative and fun ways to implement the Valentine theme into an email.
Here’s a screenshot of the theme, focussed on a slot machine style layout:

However, this is just a static screenshot: the full version with animated slots is the one tha’s really worth viewing here. The title ‘Hit the jackpot with the Selfridges reels of romance!’ is a fun one, and a nice tie-in of both Valentine and playing the slot machine.
The animated version makes  the email come to life, literally: it makes it a total package which gives just that bit of an edge compared to other emails which have a more classic and straight on design.