Some animations work in email, and others do not. It depends on quite some factors, and one of them is very important: whether animating an image improves/helps the email or not. In the example of Freshpair with their Happy Socks I believe it works:
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The reasons this email works for me are these:
– Pre-header news: Happy Socks are now at Freshpair
– Direct site-nav in header part
– The animated gif itself which draws great attention (with the yellow background)
– The option to go straightaway to the males or femals part of the store
– Social media: no sharing, but fan/follow options
All in all a nice creative email with an animation that works to show the types of happy socks they have on offer.
animated gif, freshpair, happy socks
