The Nook series by Barns & Noble has seen a growing audience over the years. The introduction of the Nook Simple Touch last year made life for the e-reader fans even better.
Now Barnes & Noble is promoting the Nook Simple Touch device in this email:
(click for larger version)
The email promotes the GlowLight feature, which is (apparently) a unique feature among e-readers. The email campaign is part of the bigger promotion campaign, which Barnes & Noble also runs on their website.
It is not unusual to promote a single, unique feature of a product, but in this design they’ve put total focus on that feature: no other feature (except price) is described in the email.
Whether or not it will engage readers to click through: I’m not sure, but the simple, straightforward design with the glowing light representing the GlowLight function is pretty neat. Therefor it’s this week’s email marketing design winner.
While I like the great design and it’s simplicity, I’m not a huge fan of mostly/completely image based emails. A real winning design for me, is where effort, attention and understanding has been put into html layouts with clever use of text, background images and coloured cells etc.