UGG Australia has been here before – with a summer lovin’ email. This time they’ve made it to the email winner’s category with a boots email design winner:
Just like the before UGG winner, the color coordination between photograph (which is a very cool Venice canal shot) and the text panel below is great: it gives a sense of cohesion and continuity. The UGG Collection promotion tells about being handcrafted in Italy, so what better way to promote than with an image on an iconic location in Italy? Following the Keep It Simple Stupid principle, there are no distracting price tags, deal logos or dates: this earns points too for this email design.
Again, like last time, a nicely photographed and color coordinated email design which is a winner.
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