Sometimes too much whitespace is just too much: content goes ‘floating’, missing structure make the eyes wonder. However, just like some emails work out fine when they’re all images, much whitespace can work out too.
Example: this Tall order Dior shoes email design from Bergdorf Goodman:
I know I would trip on the first step with these heels, which seem at least 10cm (four inches for the imperial people) from the photo. The product with the Dior logo work well in this case: no fluff needed.
Runner up / Bonus: this one is a bit more creative with the shoes and space:
Still, the same principle of simple email design holds true in this second email. Great stuff!
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