In a post on their corporate blog, Mailgun breaks the news that the company is being acquired by Rackspace. For those who don’t know the platform: it’s ’email for developers’, which includes a set of powerful APIs to control, track and analyze email traffic. It can be used to have apps be fully fledged email servers to provide for your email marketing needs. Clients include UserVoice, 37 Signals and Ycombinator.
With Rackspace being a big cloud computing and hosting company and Mailgun being a powerful email platform, the acquisition seems logical. The more services companies offer, the more they want those services to communicate to the outside world. Be it either notifications, newsletters, invoices or whatever comes up: email is your friend.
A quote from the post on the news:
What does this mean for Mailgun customers?
Business as usual. You do not need to make any changes to your code, account or anything else. Mailgun customers will not have to use Rackspace’s hosting products in order to use Mailgun, but you may want to when you see how awesome the integration is going to be :).
Everything will continue to work as usual, except the quality of service is going to be even higher. In addition, you have the comfort of knowing that a strong public company has got our back.
Rackspace customers should be able to integrate the Mailgun email API even better in the near future with this acquisition: however the post notes that a company doesn’t need to be a Rackspace client to use Mailgun’s services in the future.
More than just basic SMTP-services, Mailgun will be just the thing for apps and companies that want to run email marketing through their services, without setting up their own servers or handing it over to a separate ESP: that service would be provided by the combined Rackspace/Mailgun company. With Mailgun Rackspace has a competing service for Amazon’s SES platform in hands, as well as MailChimp’s Mandrill.
The Rackspace announcement about the acquisition can be found here.