Aurea acquires Lyris

Aurea acquires Lyris in a shares for cash exchange. The definitive agreement to the acquisition has been signed a few days ago.
Under the terms of the agreement, each share of outstanding common stock of Lyris will be exchanged for $.89, payable in cash, and each outstanding share of preferred stock of Lyris will be exchanged for $2.50, payable in cash, in accordance with Lyris’ charter.
Lyris is an email marketing and marketing automation company from the US. It offers Lyris HQ, a cloud-based email and digital messaging platform, as well as Lyris ListManager, an on-premise email and digital messag
Quoting John Philpin, the CEO of Lyris:

“This is a significant step forward in the realization of our vision, and a strong validation of our company and strategy,” “When merged with Aurea, Lyris will form part of a larger well-capitalized company with a broad portfolio of enterprise solutions that will significantly amplify our ability to deliver successful customer experiences. Aurea’s knowledge and resources, combined with the added flexibility we will have as a private company, creates a winning proposition for our customers, partners, employees and shareholders.”

Aurea enables companies to deliver transformative customer experiences. Their Customer Experience platforms helps customers build, execute, monitor and optimize the end to end customer journey for a diverse range of industries including Energy, Retail, Insurance, Travel and Hospitality and Life Sciences. With over 1,500 customers worldwide including Disney, British Airways, Bank of America, United Healthcare and MetLife, Aurea combines a maniacal focus on customer success with innovative technology and world-class delivery.
Read the announcement of the news that Aurea acquires Lyris on the Lyris blog here.


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