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Email insight: Engagement vs deliverability, how does one affect the other?

Recently I had a discussion with one of our deliverability experts about engagement vs deliverability. Rumors were that if subscriber

Email insight: crowded inboxes of the future

Over half a year ago I wrote a post on crowded inboxes in preparation for the holiday season. Now that

Email insight: subject line, most important conversion factor?

Could it be that the subject line of an email is the most important open factor? I believe it is

Future of email marketing part 3 – Interactivity

After the first (mobile) and the second (relevancy) parts of this future of email series here’s the third part centered

Future of email marketing part 2 – Relevancy

In this second episode on the future of email marketing I focus on email being relevant, and why it will

Email insight: making email a two-way channel

Even in the year 2011 I see quite some organizations use a noreply address as their from address used in

Future of email marketing part 1 – Mobile

In this first of a three post series I will take a look at the future of email marketing, which

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