As soon as my girlfriend tells people what I do for a living, people start saying ‘oh he’s a spammer’…
Insights
Writing an email for people, not addresses
Some people find email marketing difficult enough. Beyond the basics they have very little time to refine, expand or deepen…
Email clients as cars – a comparison
For people outside the email industry it is often hard to understand what kind of frustration email marketers run into…
Know your customers and know them well
Recently I wrote about the value of an email. The post was about an email costing you more, so you…
Your newsletter should not be your only email communication
Some people think newsletters is all that is to be done with email marketing. Maybe a subscription comfirmation email, but…
Email insight: how are your basic email marketing skills?
Recently I had the privilege to meet and dine with Loren McDonald: he’s one cool email marketing VP from California…
Email insight: getting to the point, fast
Long emails tend to give the reader a sense of TL;DR (Too long, didn’t read): ‘wasting’ valuable time reading stuff…
Email insight: How to keep your email address as secure as possible
There’s been a rise recently in whole databases of email addresses being breached, stolen and blatantly posted on the web.…
Email insight: Engagement vs deliverability, how does one affect the other?
Recently I had a discussion with one of our deliverability experts about engagement vs deliverability. Rumors were that if subscriber…
Email insight: crowded inboxes of the future
Over half a year ago I wrote a post on crowded inboxes in preparation for the holiday season. Now that…