Remember the Email Marketing Insight post ‘How are your basic email marketing skills?‘. I posed that advanced email marketing was…
Insights
Using personas to dramatically improve email marketing results
If your email marketing results are still lagging after you’ve put in quite some effort, you might want to take…
Email Insight: Knowledge not shared is lost
The email insight title about this article is about knowledge of all the bigger and smaller principles and factors involved…
The only email marketing design tips you will ever need to succeed
Being succesful in email marketing boils down to a few factors. The end factor is of course how much money…
Welcome, brave new email marketers!
Just a short while ago my attention was caught by a guest post called ‘Don’t tell me I’m wasting my…
Less is more – part 2
Remember Email insight: Less is more from over half a year ago? Here’s part two. If you haven’t read that…
It is not ok to start mailing an old list…ever
We’re back after about a month of much needed time off! Full of new ideas, experiences and more it i’s…
Being genuine in your message
Earlier on I posted Writing an email for people, not addresses. That still counts, but what I didn’t put forward…
Contrast and readability in email marketing
Reading the content of email marketing communications can be a pain sometimes. This can be caused by several factors: font…
An email marketing strategy: think big, but not too big
As such, an email marketing strategy should be part of your total marketing strategy, which in turn is part of…