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Timing is everything…or not?

For a while, there has been the assumption of certain sweet spot moments per day to send out an

Email as primary marketing channel, not a last resort

Just recently I heard about a company that quit their email marketing for a very strange reason: business was doing

Optimize email campaigns for target groups, not platforms

In the old days (let’s say 6 years ago) email marketing was sort of simple. You had one platform called

Email Marketing Insight: advanced email marketing means total integration

Remember the Email Marketing Insight post ‘How are your basic email marketing skills?‘. I posed that advanced email marketing was

Using personas to dramatically improve email marketing results

If your email marketing results are still lagging after you’ve put in quite some effort, you might want to take

Email Insight: Knowledge not shared is lost

The email insight title about this article is about knowledge of all the bigger and smaller principles and factors involved

The only email marketing design tips you will ever need to succeed

Being succesful in email marketing boils down to a few factors. The end factor is of course how much money

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