Proper handling of brand awareness in email marketing is tough, but in today’s flooded inboxes, brand recognition is super important. If…
Insights
Your email marketing doesn't suck: it just needs a few pointers
Over the years there’ve been a few ‘your email marketing sucks, here’s why’ posts. Posts like that are of course…
DMA UK releases National client email report 2015
In the National client email report 2015, DMA UK highlights the importance of email for online marketing. One of the…
How to do innovation in marketing
Innovation in marketing isn’t easy. If you’ve ever wonderd how to do innovation in marketing, read on: there’s a few…
The best email marketing you'll ever do
The best email marketing you’ll ever do is helping people. When people think of email marketing, they think of promotions.…
Email marketing in 2013: the mission, the challenges
This article is for your eyes only. Your mission, should you choose to accept it, is to be succesful in…
Email marketing campaign examples for 2013
2013 is nearly here, so I thought it was appropriate to post some email marketing campaign examples for 2013 to…
Timing is everything…or not?
For a while, there has been the assumption of certain sweet spot moments per day to send out an…
Email as primary marketing channel, not a last resort
Just recently I heard about a company that quit their email marketing for a very strange reason: business was doing…
Optimize email campaigns for target groups, not platforms
In the old days (let’s say 6 years ago) email marketing was sort of simple. You had one platform called…