Salesforce1 customer platform launched at Dreamforce

Salesforce1 was launched yesterday at Dreamforce, Salesforce’s annual conference. Dubbed the customer platform, Salesforce1 is a new CRM platform meant for the internet of things. Connecting everything with everyone it is focused on apps. It also has an extensive API (see Salesforce 1 developer documentation here) to make it a success. App development for Android and iOS based devices should become easier with the new CRM platform.

Salesforce1 platform overview and demo

A platform overview and demo (multiple videos) can be found here. The platform exists of three parts: sales (demo), service (demo) and marketing (demo). The marketing cloud is of course ExactTarget, which Salesforce acquired for $2.5 billion back in June this year.
A full overview of the platform can be found here. A free trial can be requested here. Salesforce1 also includes Chatter, the enterprise social network offered by Salesforce. The Chatter mobile app will be replaced by Salesforce1. Next to Chatter, Salesforce Touch will also be replaced by Salesforce1.
New versions of platforms like Dropbox, Evernote, Kenandy and LinkedIn are expected to be announced for Salesforce1 soon.
The Salesforce1 app guide and gallery pdf can be found on the Salesforce website here. The 40-page pdf document contains several showcases of customer apps. Furthermore, apps by industry and Appexchange apps built for the Salesforce1 platform are included.

Salesforce1 promotional video ‘Welcome to the internet of customers’

In a 3,5 minute video titled ‘Welcome to the internet of customers’ Salesforce explained the way it works:

Competitors in the field of serious CRM are not that numerous but still big. They include SAP, Oracle and Microsoft among others. All of them offer platforms and/or tools to market and deliver service to customers.
Have a look at the platform here, where you can also get a free trial if you wish.
Other sources: Bloomberg

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