Silverpop Email Insights launched: analytics, testing and preferred device customization

With email read on more different devices than ever, Silverpop Email Insights has been launched. The tool is powered by Litmus. It is meant to give an idea of which email clients and devices email subscribers are using. A total of 30 email clients across several platforms are supported (see below).
Next to that, Silverpop Email Insights allows for having a ‘preffered device’ per email subscriber, to make sure the email you send out is formatted correctly for their device. Also, it’s not just about the email being formatted: it’s possible to send targeted content based on a subscriber’s preffered device. The new Email Insights tool is part of Silverpop’s Emerging Apps suite. These apps are meant to improve on the functionality of Silverpop Engage: its marketing automation platform.
Lastly but not leastly, the tool will show how an email looks per selected device: this gives you the option to optimize the formatting of the email for correct display on the device. Responsive design and code are expected come into play here, with media queries helping to adjust content for different screen resolutions. This saves you making many different emails for many devices.
Ultimately this will give marketers the chance to increase conversion from email marketing by getting their message across to subscribers as best as possible.
An example of device performance overview in Silverpop Email Insights:
Supported email clients and devices are:
Mobile Devices
Android 2.3 & 4.0
iPhone 3GS iOS 5
iPhone 4S iOS 6
iPad 2 iOS 6
BlackBerry Text & HTML
Symbian S60
Windows Phone 7.5
Windows Mobile 6.5
Email Clients
AOL Mail *
Apple Mail 4
Apple Mail 5
Apple Mail 6
Gmail *
Hotmail *
Lotus Notes 8.5
Lotus Notes 8
Lotus Notes 7
Lotus Notes 6.5
Outlook 2013
Outlook 2011 for Mac
Outlook 2010
Outlook 2007
Outlook 2003
Outlook 2002/XP
Outlook 2000 *
Yahoo! *
Read more about the tool on the Silverpop Email Insights product page here.

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