Recently in an industry-first, a Litmus Microsoft partnership was announced to improve the Outlook email client experience across many platforms. Right…
Google popup crackdown on mobile webpages
Do you use popups on your mobile webpages? Life in search is about to get tougher as a Google popup…
Proofpoint Acquires Return Path Email Fraud Protection business unit
In a press release it was announced that Proofpoint acquires Return Path’s email fraud protection business unit. Return Path has…
Brand awareness in email marketing: consistency and quality win
Proper handling of brand awareness in email marketing is tough, but in today’s flooded inboxes, brand recognition is super important. If…
Campaign Monitor marketing automation now available for all
The Campaign Monitor marketing automation features have now been made available for all. The marketing automation functionality in the Campaign…
Litmus Microsoft partnership announced to improve Outlook email experience
At the Litmus Live event today, a Litmus Microsoft partnership was announced to improve Outlook email experience. The goal is to…
Gmail security updates with SPF, DKIM warnings
The Google team is introducing new Gmail security updates that include warnings to keep your email safer. These warnings are…
Zeta Interactive acquires Acxiom's email service
Zeta Interactive acquires Acxiom’s email service Impact for just over $50 million. Zeta Interactive is a SaaS enterprise marketing provider,…
Inbox by Gmail update: support for Trello, GitHub
Google has posted information on a Inbox by Gmail update on its official blog. The updates include added support for…
Return Path 2016 Deliverability Benchmark Report: Inbox placement rates down
Return Path has published its 2016 deliverability benchmark report. In the newest edition of the email deliverability benchmark report, Return…