Marketing predictions are always fun. As 2015 has been underway for nearly a month now, let’s look at what was…
List unsubscribe requirements changed by Microsoft
Recently, Microsoft has changed its list unsubscribe requirements for Outlook.com. This is noted on the Return Path blog by Melinda…
Listrak study: Retailer gets more personal, less promotional
A new Listrak study involving the email marketing programs in 2014 of the top 1,000 retailers in North America shows that…
Email marketing strategy evolution at Campaign Monitor
Australian email marketing software provider Campaign Monitor has published a retrospective view on their email marketing strategy. As they hit…
dotmailer email marketing software updated
The dotmailer email marketing software platform has received an update. Newly released features are centered around dotmailer’s integrations with Salesforce and…
Marketing comic – does your email answer the questions?
A new email marketing comic, centered around the end user receiving a marketing email. Remember, you have 4 seconds before…
IBM cloud earnings hit $7 billion, 60% growth in 2014
On an recent earnings call, the technology company noted that the IBM cloud earnings have reached $7 billion in 2014.…
Google testing search bar within Google search results
It seems something new is testing something new in the Google search results (SERPs, or search result pages). When searching and…
Email marketing vs social media infographic
Some people come up to me with the email marketing vs social media question and ask whether social media hasn’t…
Email Marketing Software landscape by Fluent
These days, the number and type of solutions for email marketing are numerous. An email marketing landscape has been created…