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Microsoft bashing Gmail with Scroogled website

It has been a bit quiet on the webmail-front lately, but Microsoft is heating up the battle with Scroogled, a new website dedicated to bashing Google’s Gmail.

The website looks like this:

microsoft_scroogled_gmail_google_website

As you can see, it’s making fun of the colorful Google logo, and bashes Gmail for looking for keywords in emails to provide targeted ads.

The Scroogled website is offering a petition to have Google stop going through emails for keywords, as well as promoting Outlook.com as a better webmail service.

Scroogled videos

On the website there are also two videos available to tell how bad Google is, including a part of Eric Schmidt, Google Chairman, quoted saying the following:

“We don’t need you to type at all. We know where you are, with your permission; we know where you’ve been, with your permission; we can more or less know what you’re thinking about.”

Here’s the first video:

The second video shows a man and a woman discussing email, where the woman notes that Google goes through his email, and he admits being Scroogled:

The website was down for a short while yesterday actually, only giving a web server error to visitors:

scroogled_down

Remember my previous post about the webmail wars? The Gmail Man was part of that story, but Microsoft seems to be taking it up a notch with Scroogled this time, really focusing on that privacy issue: apparently they feel it’s a very big deal. Privacy is important of course, but the way Gmail works is just the way Google search works: with keywords. Will Microsoft be bashing Google Search next because they display ads based on your search queries and promote Bing?

As one Twitter user puts it, he’s not impressed:

I wonder what the actual purpose is behind the ‘Have you been Scroogled?’ website – besides of course having people switch over to Outlook.com. Bashing competitors in advertising is nothing new, and especially in the US they’re a fan, however this campaign might come across as childish and lame and work against Microsoft’s intentions. Time will tell.

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One thought on “Microsoft bashing Gmail with Scroogled website

  1. Dror Zaifman

    It seems that this is not an issue with Google users as the signup rate for Gmail far outstrips the signup rates for Outlook.

    Microsoft if you want to convince me to sign up for Outlook and drop my Gmail account just make a better product and provide more for the end user then Gmail would.

    Bashing Gmail is a sign of weakness and a sign of concern on Microsoft part. A sign up strength from Microsoft would have been to just show me how great Outlook is and why I should only use Outlook for all my email needs.

    Reply

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